Easy Signs adopts rigid latex

Easy Signs adopts rigid latex
R-Series released 10 years after original HP Latex, company to bring both models to Visual Impact Sydney

The first HP R2000 to be installed in the Southern Hemisphere is up and running at Easy Signs, based in Ingleburn, Sydney.

 

Adam Parnell, owner, director, Easy Signs Australia, says, “We are using it for production. For us the purchase was not about new applications, but capacity and quality, we print a lot of corflute, foam PVC, and screenboard.

 

“We saw wider colour gamut, better adhesion to substrates, and no smell compared to UV ink technology, it has been successful for us.

 

“We installed that in April, it has added to the capacity that we have in our rigid media division.

 

“We are an online focused sign shop, started in 2006, and currently have 63 employees. We started as a traditional sign shop, but it was not until 2012 that we focused to an online only model. Our priorities are great customer service, low pricing, quick turnaround, and ensuring we keep those three promises.”

 

The R-Series bring HP's Latex technology to flatbed printing, with a new addition, white ink.

 

HP is selling the ink at the same cost as its colours, as it aims to make white just another colour for printers to offer. The company says its Latex white does not suffer the same yellowing issues that UV-curable ink can be prone to.

 

HP is bringing both of its two newly launched rigid latex presses to Visual Impact, the HP R2000 and R1000, the former of which is currently on display in the Neopost showroom.

 

Michelle Lees, marketing manager, HP Graphics Solutions business, says, “For 10 years, HP’s Latex printing technology has been reinventing what is possible in large format printing, and enabling Print Service Providers to say yes.  At Visual Impact 2018, HP will continue this by showcasing our new HP Latex R-Series – the first hybrid latex technology which brings the best of HP’s renowned flexible printing capabilities, coupled with rigid printing – for the first time in Australia.

 

Jeremy Brew, applications specialist, HP Large Format Graphics, says, “The HP Latex R-Series brings unparalleled speed and quality to a wide range of rigid materials, and unlike other ink technologies, HP’s water based Latex Inks preserve the look and feel of the media, whilst delivering odourless prints that are both safe for the environment and the printer operator. The R-Series brings HP’s first white Latex ink, which delivers glossy, high-quality true white prints that do not yellow over time like traditional UV-curable white ink often does.

 

“Both the 2.5m-wide HP Latex R2000, and the 1.64m-wide HP Latex R1000 will be on display, along with a full application gallery at the HP Stand, C8.  The HP team of technical and application experts will be on hand to answer questions and offer live demonstrations of this breakthrough new technology.”

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