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Pro Print  

Whirlwind Print drives innovation with Australia's first MGI Jet Varnish 3D EVO installed.

The print industry is continuing to rationalise and many small and medium sized
printers are looking to diversify their product range to try and increase their market share. Some are choosing to offer quite niche products to stand out from the incredibly competitive crowd.
Furthermore, the trade segment is under constant pressure to find better ways to do things, whether that's making processes more cost-effective or delivering better quality outputs. This is an ongoing challenge. The trend towards digital continues to grow and wide-format printing is also growing. By contrast, paper lines in sheet-fed jobs are slowly declining as digital technology becomes more
widely used. With digital printing, printers can offer shorter run lengths.
Customers are aware of the new opportunities digital technology can give them and are demanding faster turnaround with high quality.
For commercial printers, this creates a challenge.

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